Pop-up stores, promotion areas, advertising space, kiosks, event spaces — we market everything that sits between the main leases. Short-term in revenue, long-term in radiance.
Classical leasing negotiates ten years. Specialty leasing negotiates ten days. What sounds like pace is in fact concept work: who plays which space when, with what content and what effect — that requires a different mode than the main-tenant business.
Specialty leasing is therefore more than a gap-filler. Pop-ups test new concepts before they become main tenants. Promotion spaces activate dead zones in the property. Event spaces create reasons to return. Advertising space generates additional revenue that no main lease delivers.
What we market, we market with the same care as an anchor tenant — just faster. Every space gets its plan, every campaign its schedule, every square metre its story.
What sits between the main leases is usually worth more than you think.
Pop-ups are the cheapest form of market research. We bring in concepts that are taking off elsewhere — and after three months they either become main tenants or make room for the next test.
Brands pay for attention. We market central mall locations to brands looking for new customers — and steer the promotion to fit your property's positioning rather than turn it into a bazaar.
LED walls, city light posters, floor stickers, trolley ads, checkout-belt ads: advertising space is its own revenue path. We design the inventory, market it and deliver professional reach metrics.
Small spaces, big margins. We bring in operators that work with 6 to 30 square metres — and ensure the mix complements main tenants rather than cannibalizing them.
With the right spaces, these become footfall drivers: concerts, sports events, family activities, art exhibitions. We market space to external organizers — and integrate the events into the center marketing strategy.
Specialty leasing does not need 80-page contracts. We work with modular, legally vetted short-form leases that are negotiated within 48 hours — and still cover all the risks a long-term lease covers.
"An empty promotion space is not a neutral state. It is lost money — every day."
Specialty leasing is not a side gig. Anyone juggling main-lease negotiations and pop-up acquisition will neglect one side. We have dedicated specialty managers whose KPI is short-term occupancy rate.
We maintain a directory of active pop-up concepts, promotion brands and organizers. When a space frees up, we don't ask around — we know who to call.
Every month a clear breakdown: which space was used how long and how, at what revenue. Specialty leasing becomes measurable, comparable and therefore integratable into the valuation of your property.
