Service 01 · Operational Management

We steer.
We don't administer.

For us, center management means: every day on site, every tenant on first-name terms, every authority by name. Short decision paths, clear KPIs and a team that gets things done.

What it is about

Active management instead of passive administration.

Today's changes in brick-and-mortar retail demand more than mere administration. E-commerce, demographic shifts, ESG requirements and a transforming investment market turn every property into its own market with its own rules.

We therefore believe in individual solutions that meet the specific demands of your property. A differentiating positioning, precise knowledge of location and catchment area, of consumers and competition, of tenants and owners — paired with reliable commercial and technical management — are for us the components of excellent asset management.

What sets us apart is the combination of methodological rigor and execution-strong hands-on mentality. We do not think in slides; we think in lease agreements, footfall curves and value-creation steps.

What we deliver in concrete terms

Seven building blocks. One promise: not a day without active steering.

Each block feeds into the next — and all of them work toward keeping your property performant today and relevant tomorrow.

01

Operational organization and steering

We coordinate opening hours, cleaning regimes, security, house rules and all daily processes — as the central hub between tenants, service providers and owner. The result: a property that runs without friction, where problems are solved before they become visible.

02

Tenant relations and advisory

We are the first point of contact for every tenant — from day-to-day questions to strategic business development. Those who know their tenants personally spot weakening concepts early, retain strong tenants and build the trust that enables sustainable lease renewals.

03

Market, competition and customer monitoring

We regularly analyze footfall and sales data, monitor competing properties and systematically evaluate customer feedback. This way we recognize market shifts early enough to actively use them for your property.

04

Strategic direction and property positioning

From market data, tenant structure and owner objectives we develop a clear positioning and a multi-year action plan. This strategy is the basis for every decision — from leasing to marketing.

05

Marketing, public relations and leasing support

Footfall and sales do not grow on their own. We develop campaigns, events and digital initiatives that fit the positioning — and support leasing with data-driven arguments that convince expansive tenants.

06

Stakeholder interface management

Owners, asset managers, tenants, service providers, authorities, the city — we steer all interfaces centrally and make sure information does not get lost. You keep the overview, we take care of the rest.

07

Steering of technical and infrastructural facility management

Maintenance, upkeep, energy management, ESG-compliant operations — we steer and optimize all technical and infrastructural services through clearly defined service standards and transparent reporting.

"Asset management is not administration. It is daily value creation — when done right."

— Our position
Why CM

Three reasons that rarely come together in this industry.

Innovation speed

We decide in days, not in quarters. That makes us agile when it comes to short-term market opportunities and tenant requirements that need an answer today.

Customer centricity

We have three customer groups — owners, tenants and visitors. A property is only successful when all three benefit. This perspective is the yardstick for every decision.

Hands-on mentality

We are not a slide-deck consultancy. We are the ones who roll up their sleeves — on the property, with the tenants, with the authorities. That is exactly what makes our clients successful.

Christian Assenmacher
Your contact

Christian Assenmacher

Head of Center Management · CM Immobilienmanagement GmbH
Schedule a call