Service 08 · Strategy

Some properties
need a plan.
Others need a fresh start.

We develop strategic repositioning for existing properties — from baseline analysis through concept to execution. With the courage to change and the discipline to deliver.

What it is about

When a property no longer works, the reason is rarely a single one.

Declining footfall, rising vacancy, weakening anchor tenants, a tenant mix that worked ten years ago but does not today. When a property starts to slide structurally, the worsteste Reaktion: weitermachen wie bisher und auf Erholung hoffen.

Positioning and revitalization are the answers to structural problems. An honest baseline assessment, a clear repositioning, a realistic delivery plan. This is harder than hoping for recovery. But it is the only way to preserve or create value.

What sets us apart: we do not develop concepts for the drawer. We develop concepts we can execute — because we offer center management, leasing, marketing and construction from a single source. Concept and execution are not two projects, but one.

What we deliver in concrete terms

Six steps from today to tomorrow.

We work in clear phases — with defined milestones, clear decision points and honest communication when a step does not work.

01

Honest baseline analysis

Footfall data, tenant sales, OCR values, competition analyses, tenant interviews, location data. We deliver a diagnosis that can hurt — but truth is the precondition for change.

02

Future-proof positioning

Which target groups will be relevant at this location in five years? Which sectors are growing, which are shrinking? Which uses — retail, food & beverage, services, health, residential — fit the property? We dtwickeln eine Positionierung, die Bestand hat.

03

Rethinking tenant mix and floor plan

From positioning follows the tenant mix. Which anchor tenants need to come? Which specialty concepts complement? Which spaces need to be rebuilt? We deliver a concrete floor plan, not nur eine PowerPoint-Idee.

04

Investment planning with return calculation

What does revitalization cost? What does it bring? We weigh investment requirements, rent uplift potential and value creation against each other — and deliver the business case that is approved at investment committee.

05

Delivery roadmap

Construction phases, tenant steering, transitional leases, marketing campaigns, opening dates. We orchestrate execution in a plan that synchronizes multiple disciplines.

06

Support through stabilization

A revitalization is not finished at opening. It is finished when the new tenants are performing, footfall targets are met and the property is considered stable again. We stay until thenin.

"Saving a property is harder than managing one. But more rewarding."

— Our position
Why CM

Three preconditions for a revitalization that actually works.

Honesty before flattery

We tell you what does not work — even when you do not want to hear it. Advice that always says everything is possible is not advice. It is selling.

Concept and execution from a single source

Whoever develops the concept must be able to deliver it. Otherwise gaps emerge between plan and reality, and they always come back to bite. We deliver both parts — and take responsibility for both.

Patience until results

Revitalizations take 24 to 36 months, often longer. We stay as long as it takes, not just as long as the consulting contract runs.

Dr. Marcus U. Hüttermann
Your contact

Dr. Marcus U. Hüttermann

Head of Positioning & Revitalization · CM Immobilienmanagement GmbH
Schedule a call